Publication
Title
A multimodal framework for analyzing websites as cultural expressions
Author
Abstract
Departing from a broad conceptualization of culture and the need for a more adapted and sophisticated tool to disclose the internet as a rich cultural data source, this article provides the foundations of a multimodal framework for analyzing websites from both a medium specific and socio-cultural perspective. The 6-phased framework of website signifiers contains both a structured repository of potential cultural signifiers and a methodology for moving from salient aspects to more implicit meanings. While the framework may help researchers to make more and better use of the many layers of potential meaning that reside in the rich multimodal nature of websites it does not provide a shortcut to determine the cultural meaning of these signifiers and their interrelated effects.
Language
English
Source (journal)
Journal of computer-mediated communication. - Los Angeles, Calif.
Publication
Los Angeles, Calif. : 2012
ISSN
1083-6101
Volume/pages
17:3(2012), p. 247-265
ISI
000302614100002
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 25.04.2012
Last edited 21.08.2017
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