Publication
Title
The effects of claim type and nutrient relevance on ad credibility and perceived product characteristics of advertised food products
Author
Language
English
Source (book)
ICA Conference, 24-28 May, Phoenix (AZ)
Publication
Phoenix, Ariz. : 2012
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 11.06.2012
Last edited 12.09.2013
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