Title
The effects of claim type and nutrient relevance on ad credibility and perceived product characteristics of advertised food products
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
Phoenix, Ariz. , [*]
Subject
Mass communications
Source (book)
ICA Conference, 24-28 May, Phoenix (AZ)
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle