Title
The effects of claim type and nutrient relevance on ad credibility and perceived product characteristics of advertised food products The effects of claim type and nutrient relevance on ad credibility and perceived product characteristics of advertised food products
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
Phoenix, Ariz. , [*]
Subject
Mass communications
Source (book)
ICA Conference, 24-28 May, Phoenix (AZ)
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle