| Title |
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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
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| Author |
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| Abstract |
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| Language |
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English
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| Source (journal) |
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The journal of advertising. - Clemson, S.C., 1972, currens |
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| Publication |
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Clemson, S.C. : 2011
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| ISSN |
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0091-3367 [print]
1557-7805 [online]
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| Volume/pages |
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40:2(2011), p. 25-37
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| ISI |
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000291845900002
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| Full text (Publisher's DOI) |
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| Full text (publisher's version - intranet only) |
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