Publication
Title
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Author
Abstract
Language
English
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Publication
Clemson, S.C. : 2011
ISSN
0091-3367 [print]
1557-7805 [online]
Volume/pages
40:2(2011), p. 25-37
ISI
000291845900002
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
External links
Web of Science
Record
Identification
Creation 19.06.2012
Last edited 02.12.2018