Title
The impact of value-laden advertisements on consumer values The impact of value-laden advertisements on consumer values
Author
Faculty/Department
Faculty of Social Sciences. Sociology
Publication type
bookPart
Publication
Antwerpen :Garant, [*]
Subject
Mass communications
Source (book)
Research in advertising : message, medium, and context / Pelsmacker, De, Patrick [edit.]; et al.
ISBN - Hoofdstuk
978-90-441-2387-6
Carrier
E
Target language
English (eng)