Publication
Title
The effectiveness of high-frequency direct-response commercials
Author
Abstract
Language
English
Source (journal)
International journal of research in marketing. - Amsterdam
Publication
Amsterdam : 2012
ISSN
0167-8116
Volume/pages
29:1(2012), p. 98-109
ISI
000304568100011
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 03.07.2012
Last edited 13.06.2018
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