Title |
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The effectiveness of high-frequency direct-response commercials
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Author |
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Abstract |
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Language |
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English
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Source (journal) |
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International journal of research in marketing. - Amsterdam |
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Publication |
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Amsterdam : 2012
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ISSN |
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0167-8116
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Volume/pages |
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29:1(2012), p. 98-109
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ISI |
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000304568100011
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Full text (Publisher's DOI) |
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Full text (publisher's version - intranet only) |
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