| Title |
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The effectiveness of high-frequency direct-response commercials
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| Author |
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| Abstract |
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| Language |
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English
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| Source (journal) |
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International journal of research in marketing. - Amsterdam |
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| Publication |
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Amsterdam : 2012
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| ISSN |
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0167-8116
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| Volume/pages |
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29:1(2012), p. 98-109
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| ISI |
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000304568100011
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| Full text (Publisher's DOI) |
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| Full text (publisher's version - intranet only) |
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