Title
Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising? Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle