Publication
Title
Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising?
Author
Language
English
Source (book)
Proceedings of the 11th International Conference on Research in Advertising (ICORIA), Stockholm, Sweden
Publication
2012
UAntwerpen
Faculty/Department
Research group
Project info
The effect of brand placement disclosure on the responses to brand placement by adults and children
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 04.07.2012
Last edited 12.10.2020
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