Title
Virtual lead user communities : drivers of knowledge creation for innovation Virtual lead user communities : drivers of knowledge creation for innovation
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Amsterdam ,
Subject
Economics
Law
Source (journal)
Research policy. - Amsterdam, 1971, currens
Volume/pages
41(2012) :1 , p. 167-177
ISSN
0048-7333
1873-7625
ISI
000298909700013
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
This study examines the creation of innovation-related knowledge in virtual communities visited mainly by lead users. Such communities enable firms to access a large number of lead users in a cost-efficient way. A propositional framework relates lead users' characteristics to unique virtual community features to examine their potential impact on the development of valuable innovation knowledge. The authors empirically validate this framework by analyzing online contributions of lead users for mobile service innovation projects. The findings indicate that the value of their contributions stems from their ability to suggest solutions instead of simply describing problems or stating customer needs. Lead users' technical expertise also makes them particularly well-suited to develop new functionalities, but less so for design and usability improvements. The digital context favors the creation of explicit knowledge that can be easily integrated into the development of new products. Finally, contributions given by lead users in a proactive way contain more novel insights than reactive contributions such as answers to community members' questions. The findings should help managers stimulate, identify, and improve the use of lead users' input in virtual communities. (C) 2011 Elsevier B.V. All rights reserved.
E-info
https://repository.uantwerpen.be/docman/iruaauth/b3c820/f632168.pdf
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