| Title |
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
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| Author |
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| Language |
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English
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| Source (book) |
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EEA advences in advertising research; 3 / Eisend, M. [edit.]; et al. | |
| Publication |
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Berlin : Springer, 2012
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| ISBN |
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978-3-8349-4290-6
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| Volume/pages |
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p. 69-80
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