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Title
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
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Author
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Language
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English
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Source (book)
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EEA advences in advertising research; 3 / Eisend, M. [edit.]; et al.
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Publication
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Berlin
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Springer
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2012
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ISBN
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978-3-8349-4290-6
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Volume/pages
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p. 69-80
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