Title
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Sciences. Physics
Publication type
bookPart
Publication
Berlin :Springer, [*]
Subject
Mass communications
Source (book)
EEA advences in advertising research; 3 / Eisend, M. [edit.]; et al.
ISBN - Hoofdstuk
978-3-8349-4290-6
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle