Title
Response to probability markers in advertising of hedonic and utilitarian services in Belgium and CroatiaResponse to probability markers in advertising of hedonic and utilitarian services in Belgium and Croatia
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
bookPart
Publication
Berlin :Springer, [*]
Subject
Mass communications
Source (book)
EAA advances in advertising research; 3 / Eisend, M. [edit.]; et al.
ISBN - Hoofdstuk
978-3-8349-4290-6
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle