Title
Perceived usefulness of online review sets : the role of balance and presentation order Perceived usefulness of online review sets : the role of balance and presentation order
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Berlin :Springer, [*]
Subject
Mass communications
Source (book)
EAA advances in advertising research ; 3 / Eisend, M. [edit.]; et al.
ISBN - Hoofdstuk
978-3-8349-4290-6
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle