Publication
Title
Perceived usefulness of online review sets : the role of balance and presentation order
Author
Language
English
Source (book)
EAA advances in advertising research ; 3 / Eisend, M. [edit.]; et al.
Publication
Berlin : Springer, 2012
ISBN
978-3-8349-4290-6
Volume/pages
p. 177-190
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 18.07.2012
Last edited 11.12.2015
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