Publication
Title
New advertising formats : how persuasion knowledge affects consumer responses
Author
Language
English
Source (journal)
Journal of marketing communications. - London
Publication
London : 2012
ISSN
1352-7266
Volume/pages
18:1(2012), p. 1-4
Full text (publishers version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 19.07.2012
Last edited 11.12.2015
To cite this reference