| Title |
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New advertising formats : how persuasion knowledge affects consumer responses
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| Author |
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| Language |
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English
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| Source (journal) |
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Journal of marketing communications. - London | |
| Publication |
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London : 2012
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| ISSN |
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1352-7266
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| Volume/pages |
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18:1(2012), p. 1-4
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| Full text (publishers version - intranet only) |
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