Title |
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New advertising formats : how persuasion knowledge affects consumer responses
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Author |
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Language |
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English
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Source (journal) |
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Journal of marketing communications. - London | |
Publication |
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London : 2012
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ISSN |
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1352-7266
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Volume/pages |
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18:1(2012), p. 1-4
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Full text (publisher's version - intranet only) |
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