Title
New advertising formats : how persuasion knowledge affects consumer responses New advertising formats : how persuasion knowledge affects consumer responses
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Subject
Mass communications
Source (journal)
Journal of marketing communications. - London
Volume/pages
18(2012) :1 , p. 1-4
ISSN
1352-7266
vabb
c:vabb:329773
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
https://repository.uantwerpen.be/docman/iruaauth/055034/241acc294b1.pdf
Handle