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Title
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New advertising formats : how persuasion knowledge affects consumer responses
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Author
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Language
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English
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Source (journal)
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Journal of marketing communications. - London
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Publication
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London
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2012
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ISSN
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1352-7266
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Volume/pages
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18
:1
(2012)
, p. 1-4
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Full text (publisher's version - intranet only)
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