Title
Introduction to the special issue on cross-media effects Introduction to the special issue on cross-media effects
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Subject
Mass communications
Source (journal)
Journal of marketing communications. - London
Volume/pages
18(2012) :3 , p. 169-171
ISSN
1352-7266
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
https://repository.uantwerpen.be/docman/iruaauth/50f51e/38bcd31f0b5.pdf
Handle