Title
Electrifying car brands : the role of brand personality, experiential brand associations and emotional car design Electrifying car brands : the role of brand personality, experiential brand associations and emotional car design
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 11th International Marketing Trends Conference, Venice, Italy
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle