Publication
Title
Electrifying car brands : the role of brand personality, experiential brand associations and emotional car design
Author
Language
English
Source (book)
Proceedings of the 11th International Marketing Trends Conference, Venice, Italy
Publication
2012
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 19.07.2012
Last edited 05.04.2014
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