|
Title
|
|
|
|
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioural response
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
| |
|
Publication
|
|
|
|
2012
| |
|
Volume/pages
|
|
|
|
p. 266-267
| |
|