Title
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioural response Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioural response
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle