The impact of refutation on credibility : the moderating role of issue ambivalence and argument tone

Publication

Title				The impact of refutation on credibility : the moderating role of issue ambivalence and argument tone

Author				Cornelis, E. Cauberghe, V. De Pelsmacker, P.

Language				English

Source (book)				Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal CD-ROM

Publication				2012

UAntwerpen

Faculty/Department				Faculty of Business and Economics Faculty of Sciences. Physics

Research group				Marketing

Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identification

Creation

19.07.2012

Last edited

12.09.2013

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