Title
The impact of refutation on credibility : the moderating role of issue ambivalence and argument tone
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Sciences. Physics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
CD-ROM
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle