Publication
Title
Threat appeals to children in the promotion of healthy food : do parents and/or professionals trade off ethical acceptance for effectiveness?
Author
Language
English
Source (journal)
Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
Source (book)
Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
CD-ROM
Publication
2012
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 19.07.2012
Last edited 13.05.2015
To cite this reference