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Title
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Threat appeals to children in the promotion of healthy food : do parents and/or professionals trade off ethical acceptance for effectiveness?
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Author
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Language
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English
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Source (journal)
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Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
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Source (book)
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Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
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Publication
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2012
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Note
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CD-ROM
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