Title
Threat appeals to children in the promotion of healthy food : do parents and/or professionals trade off ethical acceptance for effectiveness? Threat appeals to children in the promotion of healthy food : do parents and/or professionals trade off ethical acceptance for effectiveness?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Subject
Economics
Source (journal)
Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
Source (book)
Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal
CD-ROM
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle